Making the complex simple

Juli Duffer, UX Strategy & Design

This is me

User champion, outdoor enthusiast, happy human

I'm a seasoned UX leader with emphasis in defining and driving user experience strategy and design for various software products. What do I love about my career? Creating intuitive, streamlined and beautiful experiences and mentoring and growing UX designers. I also love traveling, mountain hikes and avocado mashed on toast.

What I do

So many things

Defining and driving user experience strategy for multiple product lines is a strength and a passion. My most recent focus has been in raising the visibility of UX through communication, advocacy and education; and overseeing its execution across business units.

Mature Agile teams are empowered, engaged and motivated. With coaching, mentoring and guidance, team members can grow individually as well as a cohesive, self-organized whole.

Setting a product vision then working with the team to implement it takes organization, iteration, dedication, and lots and lots of stickies.

Using different research methodologies we can gain a better understanding of user goals, pain points and motivations. Research is an integral piece of UX and done before, during and after release.

From click tests and preference tests to in-depth moderated tests, user testing enables data driven design and helps define product design that is intuitive and of value to the end user.

Excellent UI is made up of best practices, contextual considerations and minimalist display. UX is not UI but UI is a critical component of UX.

UX is like a lasagna, comprised of many complex layers. With good aesthetics on the presentation layer and a solid foundation underneath, users can achieve their goals with ease and delight.

User control, flexibility and efficiency, consistency, and minimalist design are only a few of the usability principles we use to create better experiences. We can evaluate the usability and learnability of a system through guiding principles and established metrics.

Well-written content is critical for good UX and for SEO. Poorly written content can lead to lower rankings, legitimacy issues and erosion of user trust. Quality content is concise, engaging, relevant and contextual.